Yahoo! exec sees "incredible" growth in mobile ads

12/3/2009 | Reuters

A Yahoo! executive predicts the Internet company will enjoy a surge in mobile advertising growth as it focuses on driving eyeballs to its sites. "I really do believe that over the next five years you'll start to see material dollars begin to migrate," said Hilary Schneider, executive VP of Yahoo! North America, at a media conference. She also pointed to challenges facing the sector, namely a glut of devices, formats, networks and standards.

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