Yahoo! exec sees "incredible" growth in mobile ads

12/3/2009 | Reuters

A Yahoo! executive predicts the Internet company will enjoy a surge in mobile advertising growth as it focuses on driving eyeballs to its sites. "I really do believe that over the next five years you'll start to see material dollars begin to migrate," said Hilary Schneider, executive VP of Yahoo! North America, at a media conference. She also pointed to challenges facing the sector, namely a glut of devices, formats, networks and standards.

View Full Article in:

Reuters

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY