Column: Remember basics of sales, marketing

12/3/2010 | 4Hoteliers

Columnist Alastair Stevenson says that with all the focus on the Internet and social media, the basics of sales and marketing sometimes get lost in the shuffle. Stevenson focuses on three areas where he says hoteliers should ensure they are putting their best foot forward. For example, he suggests taking some time to evaluate various campaigns such as food and beverage promotions, health club membership drives and other efforts.

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