A number of ad agencies are moving into strategic services, reclaiming the high-level access to clients previously enjoyed by management consultants. The moves come in response to "a new breed of CEO and executive team that's been emerging over the past 10 years. They know the value of a brand as a strategic asset, and that brings us in upstream from communications," said Tracy Lovatt, chief of BBDO's Batten & Co.
Ad agencies stake their claim for strategic services roles
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