BzzAgent lets brands harness an army of advocates

12/3/2012 | InnovationExcellence.com

BzzAgent spreads word-of-mouth marketing by leveraging a network of millions of consumer "agents" who work for free to build buzz for brands and in exchange receive early access to new products and services. Though conceived of as an offline service, BzzAgent has embraced social media, "effectively supercharging BzzAgent's core business with a host of new word-of-mouth tools," write Hitendra Patel and Ronald Jonash.

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