Consumers with unwanted gift cards now can exchange them for CVS cards by scanning QR codes at displays in 7,400 CVS stores. Customers will receive a CVS gift card in exchange. "If a consumer is at a CVS, they have an interest in shopping there, so there is an opportunity to CVS to build a relationship with those consumers. For consumers, they may have five different cards in their wallet that may not add up to much, but when you aggregate them all together, it can add up to a significant amount of money that they can spend at CVS," said Dan Rogers, chief financial officer at Plastic Jungle, which powers the CVS program.
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