Edgy content brings buzz but also carries risks

12/3/2012 | Andy Sernovitz blog

When Andy Sernovitz started his blog, he used a mild curse word in its title -- something he credits with helping the blog to get people's attention. Still, he gets complaints from readers who say they'd be more likely to share his content if the blog had a clean title. "You just can't make everyone happy. You end up with bland mush," Sernovitz writes.

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