Edgy content brings buzz but also carries risks

12/3/2012 | Andy Sernovitz blog

When Andy Sernovitz started his blog, he used a mild curse word in its title -- something he credits with helping the blog to get people's attention. Still, he gets complaints from readers who say they'd be more likely to share his content if the blog had a clean title. "You just can't make everyone happy. You end up with bland mush," Sernovitz writes.

View Full Article in:

Andy Sernovitz blog

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY