Edgy content brings buzz but also carries risks

12/3/2012 | Andy Sernovitz blog

When Andy Sernovitz started his blog, he used a mild curse word in its title -- something he credits with helping the blog to get people's attention. Still, he gets complaints from readers who say they'd be more likely to share his content if the blog had a clean title. "You just can't make everyone happy. You end up with bland mush," Sernovitz writes.

View Full Article in:

Andy Sernovitz blog

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA