Not all marketing tactics make sense for all businesses, so it's important that you assign the right amount of time and cash to your specific campaigns, Felicia Baratz-Savage writes. That means understanding your brand and your customers, and figuring out whether they're more likely to respond to social media, search or some other method. "Marketing budgets are hardly infinite, which is why it's always important to make sure you're putting your hard earned money in the right places," Baratz-Savage writes.
How to slice up your brand's marketing pie
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