Mobile wallets catch on for ease of payments, enhanced shopping

12/3/2012 | MobileCommerceDaily.com

Retailers' focus may be on the possibilities opened up by mobile-wallet payments, but mobile offers much more than that for consumers' total shopping experience. And with big brands such as Starbucks aggressively pushing mobile payments, the technology is catching on. "Our mobile-wallet survey found that 48% of consumers are interested in alternative payment options and 27% are interested in using technology such as smartphones and tablets to enhance their overall shopping experience; within five years, half of today's smartphone users will be using mobile wallets as their preferred payments method," said Peter Olynick of Carlisle & Gallagher Consulting Group.

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