Wieden wins Heineken Hispanic; Zambezi snags Strongbow

12/3/2012 | Advertising Age (tiered subscription model)

Wieden+Kennedy has been awarded the Hispanic advertising portion of the Heineken brand, adding to its general marketing creative portfolio. Also, Edelman has won the public relations account for Heineken and Amstel, and Zambezi was awarded creative for the hard-cider drink Strongbow, considered a top-three priority for the company in the upcoming year, as the category is growing fast.

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