Study: Consumers switching from red meat to chicken

12/4/2008 | Progressive Grocer

A study of the U.S. fresh-meat market found that chicken sales rose 6.7% in 2008, three times the growth rate for meat at retail and foodservice locations. Sales of premium red meats plunged as shoppers cut back on spending, but the study also found that "the healthfulness of white meat has been hardwired into the American consumer psyche."

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