Survey: Millennials look to brands for guidance, entertainment

12/4/2012 | Advertising Age (tiered subscription model)

The millennial generation, expected to dominate the economy by 2025, wants brands to entertain, help and guide them, according to a survey by Edelman Berland and 8095 Live. Only 3% consider advertising boring, 94% use external guidance before making a purchase, 74% regard themselves as purchase influencers, and 77% say they want brands to be a source of scholarships and grants.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX