Cable trumps broadcast

12/5/2003 | Variety (subscription required)

This November, cable overtook broadcast for the first time ever during a sweeps period, reaching 32.9 million homes compared with broadcast's 32.2 million homes. Ad-supported cable networks reported a 10% rise in ratings for the month, while broadcast ratings declined 2%.

View Full Article in:

Variety (subscription required)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX