Cable trumps broadcast

12/5/2003 | Variety (subscription required)

This November, cable overtook broadcast for the first time ever during a sweeps period, reaching 32.9 million homes compared with broadcast's 32.2 million homes. Ad-supported cable networks reported a 10% rise in ratings for the month, while broadcast ratings declined 2%.

View Full Article in:

Variety (subscription required)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
New York, NY