BASF eyes growth through new products, strategy

12/5/2011 | Chemical & Engineering News

BASF has unveiled its "We create chemistry" blueprint to boost sales and product offerings, including a new division for breakthrough battery materials. BASF's new management team "presented a road map to build a less cyclical company which will strive to deliver innovative chemicals and maximize value from a highly complex chemical business," said Geoff Haire, head of chemical-equity research at HSBC.

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