CEOs should demand higher conversion rates

12/5/2011 | ClickZ

CEOs need to red-flag online sales conversion rates of less than 10% and lead conversion rates of less than 20%, Bryan Eisenberg writes. That's a standard for success that CEOs shouldn't ignore, even if marketing has protested otherwise. Using a benchmark of customer expectations, rather than relying on best-practices data, are among the strategies CEOs can use to overcome low expectations and single-digit results.

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