Calif. town outsources its digital billboard

12/5/2012 | Press Democrat (Santa Rosa, Calif.), The

Veale Investment Properties will pay $180,000 per year plus a portion of the revenue to replace and operate Rohnert Park, Calif.'s aging digital sign on Highway 101. The local company, which won City Council approval to take over the sign last week, beat out several larger players, including Clear Channel Outdoor.

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Press Democrat (Santa Rosa, Calif.), The

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