Glamour revamps website for better mobile experience

12/5/2012 | Mobile Marketer

A quarter of digital traffic to Conde Nast's Glamour now originates from mobile devices -- compared with an 8% figure 18 months ago. The publication redesigned its website to provide a consistent experience across devices. "We had a mobile site that was optimized and a successful product, but like a lot of mobile sites it was rudimentary and from a brand perspective it was not consistent to the desktop site," said Mike Hofman, digital managing director at Glamour.

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