Google unveils new tools for online and real-world shoppers

12/5/2012 | Advertising Age (tiered subscription model)

Google has unveiled a suite of tools for online shoppers, including a list of top toys that lets shoppers inspect potential purchases in 3D, along with listings and even floor plans of nearby stores and malls. The tools will improve consumers' overall shopping experience, but won't necessarily drive Web traffic to retailers or create direct revenue streams, says Google Shopping chief Sameer Samat. "If we're helping consumers be more effective in shopping and more activities, they will find Google more relevant and valuable as a company. That's a good thing for Google, long term," he explains.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY