Google upgrades DoubleClick for Publishers

12/5/2012 | WebProNews (Lexington, Ky.)

Google says improved ad load times and lower impression losses are possible with its new internal-redirect feature in DoubleClick for Publishers. Custom creatives have also been added, which "are useful for delivering bespoke creatives developed in-house or provided by advertisers," Google says. "You can now include mobile impressions -- with mobile targeting information -- in your data transfer files."

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WebProNews (Lexington, Ky.)

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