Honda to review $700M worth of accounts after 26 years with RPA

12/5/2012 | Advertising Age (tiered subscription model)

Creative and media accounts worth $700 million are at stake as American Honda Motor launches a review for both its Honda and Acura brands after 26 years with RPA, which will be participating. Michael Accavitti, American Honda vice president for national marketing operations, recently expressed confidence in RPA but now says that "in the face of a changing media landscape and a hyper-competitive marketplace, our challenge is to create dynamic marketing campaigns that connect and engage consumers with our products and our brands."

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