Honda to review $700M worth of accounts after 26 years with RPA

12/5/2012 | Advertising Age (tiered subscription model)

Creative and media accounts worth $700 million are at stake as American Honda Motor launches a review for both its Honda and Acura brands after 26 years with RPA, which will be participating. Michael Accavitti, American Honda vice president for national marketing operations, recently expressed confidence in RPA but now says that "in the face of a changing media landscape and a hyper-competitive marketplace, our challenge is to create dynamic marketing campaigns that connect and engage consumers with our products and our brands."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY