Starbucks boosts sales with grocery display

12/5/2012 | Wall Street Journal, The

Starbucks is testing a grocery end cap modeled after the coffee chain's decor. The display, in 12 cities, uses a wooden border and a fake-tile backsplash to mimic the warm interior of a coffee shop and lets Starbucks products stand out. Jeff Hansberry, president of channel development and emerging brands, says the end cap sells coffee at two to three times the normal rate.

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