Subscription VOD is driving viewers to networks, AMC CEO says

12/5/2012 | Home Media Magazine

AMC Networks, by delaying access to its shows via subscription video on demand and limiting such availability to Netflix, is using the programming to drive viewers to the network via cable, satellite or telecom providers, AMC CEO Josh Sapan said. "Importantly, we've reached new audiences we otherwise wouldn't have," he said. "Who knew that $8 a month would be a price for this whole abundance of television on digital distribution? I think there will be a lot more of that to come."

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