Why social media WOMM beats conventional advertising

12/5/2012 | MIT Sloan Management Review online

Even the best-targeted Facebook ads are of questionable relevance and interest to the site's users -- but that's not a problem for word-of-mouth-marketing social media campaigns, says Georgia State University's V. Kumar. Good word-of-mouth-marketing campaigns are opt-in, with users participating because they're genuinely interested and think their contacts will share their enthusiasm. "If you engage customers ... they go and they get their friends to try it out," Kumar explains.

View Full Article in:

MIT Sloan Management Review online

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY