Will AMC's "Walking Dead" prove to be a TV game changer?

12/5/2012 | Advertising Age (tiered subscription model)

AMC's mega-hit series "The Walking Dead" is defying TV convention, with its violent, gore-filled episodes garnering huge audiences and a raft of high-paying advertisers, Brian Steinberg writes. "If a cable program can reach this many 18-to-49ers, you can bet your DVD boxed set of 'Friends' that the broadcasters will seek to find ways to import some of its appeal," he writes. "If they succeed, 'The Walking Dead' will have marked the start of another shift in the tone of content on TV."

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