Young consumers are key influencers, study shows

12/5/2012 | SearchEngineJournal.com

Millennial consumers are powerful brand advocates and influencers, according to an Edelman study. Youthful brand advocates are effective influencers both of their peers and of older consumers, the study found. "Millennials are more likely to start trends and be vocal advocates of those trends, so we see parents mimicking what their kids are buying and sharing," says Edelman's Alex Abraham.

View Full Article in:

SearchEngineJournal.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA