Young consumers are key influencers, study shows

12/5/2012 |

Millennial consumers are powerful brand advocates and influencers, according to an Edelman study. Youthful brand advocates are effective influencers both of their peers and of older consumers, the study found. "Millennials are more likely to start trends and be vocal advocates of those trends, so we see parents mimicking what their kids are buying and sharing," says Edelman's Alex Abraham.

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