10 reasons sales may be ignoring leads from marketing

12/6/2011 | LouisFoong.com

A number of factors could stop your sales team from following up on the leads provided by the marketing department, writes Louis Foong. For example, salespeople who were not involved in lead generation may not feel equipped to move forward pursuing the leads. Another problem is that many organizations have sales and marketing departments that aren't united by a common strategy.

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