Amazon raises its ad profile

12/6/2011 | Reuters

Amazon is running product and display ads for major consumer packaged goods companies and other firms on its website, and it is in the process of increasing staffing and office space for its various ad businesses. Google, meanwhile, is said to have a delivery service in the offing that would compete with Amazon's Prime program. "The two titans are going head to head as their businesses are overlapping more and more," said Jeffrey Grau, e-commerce analyst at eMarketer.

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