Razorfish's Lord to remap Publicis course

12/6/2011 | Advertising Age (tiered subscription model)

Digitas will reassess its digital business strategy before hiring a replacement for global CEO Laura Lang, who exited for Time Inc. Sibling Razorfish CEO Bob Lord said the company needs "to figure out a product and service strategy for the entire Publicis Groupe" by the end of the first quarter of 2012. Among the topics under consideration will be the role of VivaKi as an umbrella for Publicis media agencies and digital arms.

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