Wal-Mart launches Vudu promotion, seeks partnerships with OEMs

12/6/2011 | Multichannel News

Wal-Mart has rolled out a promotional campaign aimed at attracting consumers to its Vudu video-streaming service, which it acquired last year. The company is encouraging manufacturers of set-top boxes and other streaming hardware to integrate Vudu into their offerings and has installed special informational displays at its locations, a company representative said. Vudu allows users to rent or buy a selection of popular movies and television shows from Walmart.com.

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