Web ads could be key to reaching Chinese consumers

12/6/2011 | eMarketer

Digital marketing could be crucial as brands seek to improve their profile in China, according to a Starcom MediaVest study of Chinese media usage focusing on Web users between the ages of 13 and 45. The study found that Chinese consumers spend markedly more time online than watching TV, and some first-adopters watched more video content via Web and mobile devices than via conventional broadcast mediums.

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