Merchants can now highlight special events on Foursquare

12/6/2012 | VentureBeat

Enhancing the appeal of check-ins, local merchants can now promote special events to members of Foursquare, who in turn can share the special experiences with friends. "We think of local updates, specials, etc., as a sort of digital chalkboard -- a mobile version of the sandwich boards businesses often put out on the sidewalk -- and today's launch just enables businesses to share even more information with potential customers via Foursquare," said a Foursquare spokesperson.

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