Age-neutral products require marketing to older consumers

12/7/2012 | Customer Experience Magazine online (U.K.)

There's an obvious market for an older audience for the kinds of products associated with aging. But marketers should also take into account that older consumers use many of the same products that are pitched to younger adults. Marketing of these age-neutral products should therefore be designed with boomers and seniors in mind as well, particularly in light of their relative affluence.

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Customer Experience Magazine online (U.K.)