Wireless carriers use Big Data to personalize daily deals

12/7/2012 | Mobile Marketer

AT&T and Verizon are offering retailers access to data on their networks to increase the personalization of daily deals. Gap, Staples, Zales, Duracell, Motorola and Discover are among the brands using AT&T's ATTAlerts, which require an opt-in but no application download. Verizon Selects will use location, browsing history, mobile app usage, demographics and interest data to target opt-in consumers. "Carriers have the quantity and variety of data required to personalize offers, but just as important, they have a unique ability to analyze and act on the data in real-time," Globys Vice President of Global Marketing Lara Albert says.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA