Online publishers can avoid Web mistakes in mobile space

12/8/2011 | Advertising Age (tiered subscription model)

Online publishers should think twice before inviting ad networks to sell their mobile inventory, writes Michael Zimbalist, vice president for research and development at The New York Times and a member of the board of the IAB's Mobile Marketing Center of Excellence. "Let's think of mobile as the connection point between a customer and the physical world, and make it the hub for cross-platform programs," he writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA