Online publishers can avoid Web mistakes in mobile space

12/8/2011 | Advertising Age (tiered subscription model)

Online publishers should think twice before inviting ad networks to sell their mobile inventory, writes Michael Zimbalist, vice president for research and development at The New York Times and a member of the board of the IAB's Mobile Marketing Center of Excellence. "Let's think of mobile as the connection point between a customer and the physical world, and make it the hub for cross-platform programs," he writes.

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