Struggling to go green? Blame your marketing team

12/8/2011 | BusinessGreen (U.K.)

Marketers are holding back their companies' CSR efforts by refusing to talk about them, writes James Murray. The fear of being labeled a greenwasher leads PR teams to avoid talking about environmental issues and robs corporate sustainability drives of momentum. "[T]he marketing department is the last unreconstructed corporate opponent of sustainability," Murray writes.

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