Twitter redesign gives brands a page of their own

12/8/2011 | Advertising Age (tiered subscription model)

Twitter has unveiled a comprehensive redesign that includes brand pages for advertisers. The pages will allow brands to display logos more prominently, let them "pin" tweets to the top of their timeline and have selected tweets automatically expand to display YouTube clips or other content, among other features. The network announced 21 initial brand partners, with more pages from nonprofits and individuals said to be upcoming.

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Advertising Age (tiered subscription model)

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