JetBlue parody campaign uses catalogs, storefront

12/9/2009 | Brandweek

JetBlue put a bow on its critique of the competition with "The Flyer's Collection," a holiday gift guide of items one may need to survive non-JetBlue flights. The carrier is trying to reach frequent fliers with its tongue-in-cheek offering, with distribution in the Big Apple town car network. There's an accompanying pop-up storefront at 48 Ninth Ave. in New York City and an online banner-ad campaign.

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