How to use social media to make B2B connections

12/9/2010 | MarketingProfs

Some business-to-business marketers are still finding their way when it comes to using social media, says MarketingProf's Ann Handley. She offers three tips for using technology to connect with B2B peers. The trick is to use social media to develop and share unique, useful content with an emphasis on real people. The question: "Are you connecting socially with your customers in a meaningful way that actually makes them do business with you?"

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