Mobile is a particularly promising platform for Asia-Pacific

12/9/2011 |

Companies from outside the Asia-Pacific region looking to make an impression will find mobile campaigns a particularly effective way to penetrate markets that are going mobile faster than anywhere else, advises Fabrizio Caruso, regional managing director at Out There Media. But markets across the region differ widely, so campaigns should be attuned to cultural differences and the wide variety of mobile devices used, as well as other factors.

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