Use social media to make the Internet your market-research mecca

12/9/2011 | Entrepreneur online

Engaging with consumers on social media can allow small businesses to conduct market research to improve their products, Jason Falls and Erik Deckers write. One option is to use a monitoring service such as SocialMention.com to track conversations on social sites about the kinds of products you sell. Alternatively, you can directly ask your social media followers questions about your products, they write.

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