7-Eleven includes Hong Kong charity in year-end sweets campaign

12/9/2012 | Marketing-Interactive.com (Singapore)

7-Eleven is kicking off a goodies-theme year-end campaign via Facebook in Hong Kong, issuing a challenge to fans to build a virtual tower of macaroons etched with Sanrio characters. The campaign also involves a mobile truck helping people take pictures. The more people who participate, the more 7-Eleven will donate to the Benji Center for child speech therapy.

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