B2B marketers' challenge: Creating great, measurable content

12/9/2012 | Brafton.com

Content marketing's importance to business-to-business efforts has become almost universally recognized, even as its difficulty is acknowledged, Ted Karczewski writes, citing studies. More than 9 in 10 B2B marketers plan to do some form of custom content in the next year, but 64% consider creating the volume of content a challenge. More than 4 in 10 marketers think they don't have the personnel to create unique content, and 35% lack the budget, according to an Econsultancy survey.

View Full Article in:

Brafton.com

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Vice President, Infrastructure and Operations
Neiman Marcus
Irving, Texas
VP Regional Manager/Regional Store Manager
Belk
Knoxville, Tennessee
Sales and Merchandising Manager
Staples
norwalk, Connecticut
Market Manager - Southern CA
BevMo!
California
Manager
Neiman Marcus
Bal Harbour, Florida