B2B marketers' challenge: Creating great, measurable content

12/9/2012 | Brafton.com

Content marketing's importance to business-to-business efforts has become almost universally recognized, even as its difficulty is acknowledged, Ted Karczewski writes, citing studies. More than 9 in 10 B2B marketers plan to do some form of custom content in the next year, but 64% consider creating the volume of content a challenge. More than 4 in 10 marketers think they don't have the personnel to create unique content, and 35% lack the budget, according to an Econsultancy survey.

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