Andy's Answers: Don't spread yourself too thin


Your company doesn't have to be everywhere on social media to make a difference, consulting editor Andy Sernovitz says. Instead, focus your efforts on where your customers already are gathering and deeply engage them there. "Better to be really good in a few key communities than to be weak everywhere," he writes. Read his full post on SmartBlog on Social Media.

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American City Business Journals/The Business Journals