France's Phonitive upgrades mobile video ad interaction

12/10/2012 | Mobile Marketing Magazine

Touchalize technology from the French mobile firm Phonitive lets users interact in real time with videos to make changes, tweaking the moving images as they like. "Touchalize takes mobile touchscreen interaction -- whether iOS or Android -- to a whole new level. It will change the way people interact with brand advertising in the mobile world to the benefit of users and brands alike and it will change the way people are able to play games," said Phonitive CEO Guillaume Lemoine.

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