Very.co.uk engages mobile users with targeted window displays

12/10/2012 | MarketingWeek.co.uk (U.K) (free content)

Store windows are the venue for Very.co.uk as the online retailer invites interaction from passing mobile users via NFC and QR codes. The window displays in the Liverpool One shopping center in turn have been designed to appeal to area shoppers based on their preferences tracked on Very.co.uk.

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MarketingWeek.co.uk (U.K) (free content)