Why location matters more than ever to digital marketers

12/10/2012 | Mobile Marketer

Location-based search marketing is expected to make up a larger portion of overall brand spending, as context and relevancy of advertising grow in importance, according to a Strategy Analytics report. By 2017, location-based search is expected to make up more than 20%, or $6 billion, of a $20 billion global market, the firm predicts.

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