Why location matters more than ever to digital marketers

12/10/2012 | Mobile Marketer

Location-based search marketing is expected to make up a larger portion of overall brand spending, as context and relevancy of advertising grow in importance, according to a Strategy Analytics report. By 2017, location-based search is expected to make up more than 20%, or $6 billion, of a $20 billion global market, the firm predicts.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY