Newspapers look to Twitter for help

12/11/2009 | Forbes

Social-media directors are gaining prominence at newspapers, where their mission is to build audience, promote the brand and break news. "It's a tweetfest out there," Dirk Smillie writes, asking whether journalists should be so eagerly embracing Twitter, given that they can't use it to make money. "Maybe it's time marketers stop hyping social media as a newsroom moneymaker and admit it's just a great conversation starter," he writes.

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