NBA back in the game with ad partners

12/11/2011 | Wall Street Journal, The

The National Basketball Association is reviving its partnerships with Gatorade, Anheuser-Busch InBev and AutoTrader.com now that its labor dispute is resolved. An NBA executive said no ad partners were lost because of the 149-day dispute, which cut the regular season from 82 games to 66. "The demand for NBA advertising, from talking to our TV partners, is incredible," he said.

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