NBA back in the game with ad partners

12/11/2011 | Wall Street Journal, The

The National Basketball Association is reviving its partnerships with Gatorade, Anheuser-Busch InBev and AutoTrader.com now that its labor dispute is resolved. An NBA executive said no ad partners were lost because of the 149-day dispute, which cut the regular season from 82 games to 66. "The demand for NBA advertising, from talking to our TV partners, is incredible," he said.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY