NBA back in the game with ad partners

12/11/2011 | Wall Street Journal, The

The National Basketball Association is reviving its partnerships with Gatorade, Anheuser-Busch InBev and AutoTrader.com now that its labor dispute is resolved. An NBA executive said no ad partners were lost because of the 149-day dispute, which cut the regular season from 82 games to 66. "The demand for NBA advertising, from talking to our TV partners, is incredible," he said.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA