The National Basketball Association is reviving its partnerships with Gatorade, Anheuser-Busch InBev and AutoTrader.com now that its labor dispute is resolved. An NBA executive said no ad partners were lost because of the 149-day dispute, which cut the regular season from 82 games to 66. "The demand for NBA advertising, from talking to our TV partners, is incredible," he said.
NBA back in the game with ad partners
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA