Health startup wants to stop diabetes before it starts

12/11/2012 | New York Times (tiered subscription model), The

Diabetes presents a major health concern in the U.S., and a startup called Omada Health is looking to address the problem. Its website includes questions to help users understand their risk of developing the disease. Those who join a four-month program to reduce their risk are grouped together, and sent a scale and a pedometer. "Social connections and accountability lead to success in behavior modification," said Sean Duffy, the company's chief executive.

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