Rolls-Royce configurator includes 44,000 colors

12/11/2012 | Luxury Daily

Users of Rolls-Royce's new application can create their own Phantom Series II models, permitting potential buyers to visualize features never before available, including a choice of 44,000 colors. The Series II has undergone its first refresh since 2003. "Potential customers can interact in a variety of ways, such as with simulators, photos and augmented reality," Appitalism Content Director Isabella Lin says.

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