Cable shines in otherwise dim ad-spending analysis

12/12/2007 | Broadcasting & Cable

Cable TV was the sole bright spot in an otherwise bleak new report from TNS Media Intelligence that said total television ad spending fell nearly 2%, to $46.4 billion, in the first nine months of 2007. While network TV was down 3% and spot TV fell 6.8%, cable rose 4.7%, to $12.7 billion, during the period.

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