Cable shines in otherwise dim ad-spending analysis

12/12/2007 | Broadcasting & Cable

Cable TV was the sole bright spot in an otherwise bleak new report from TNS Media Intelligence that said total television ad spending fell nearly 2%, to $46.4 billion, in the first nine months of 2007. While network TV was down 3% and spot TV fell 6.8%, cable rose 4.7%, to $12.7 billion, during the period.

View Full Article in:

Broadcasting & Cable

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY